Thérèse Mulvey has an extensive background in media, including television, newspaper, direct mail, and digital platforms. Over her three-decade career, she has successfully translated consumer data into actionable insights that address key business issues. Thérèse has a proven track record of driving profit, growth, and market expansion through the strategic optimization of marketing analytics, research, and business development.

As an award-winning executive, Thérèse possesses rare expertise in analyzing and translating consumer behavior into strategic marketing and advertising plans that build traffic and sales. She is recognized by colleagues and industry experts as the “go-to” consumer marketing guru with an insightful grasp of the evolving consumer landscape.

Thérèse is also a highly rated graduate-level and webinar instructor, valued for her insider’s perspective on boosting consumer engagement in today’s dynamic media environment. She has an exceptional record of driving revenues with offline and online geo-based targeting.

Among her notable achievements, Thérèse designed the industry’s first Response Measurement Database, which predicted print advertising results with 90% accuracy. She is a consumer sales behavioral expert, proven at expanding corporate visibility, and is recognized as a thought leader in the retail marketing industry.